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Synopsis
This division of HP had never tried viral before and were keen to see if it would help them reach a young, cool audience. So we created a whole new sport to rival the action of the world cup. We created fingerball.
The activity was launched with a one minute film showing off the amazing skills of our hero, Dave B. This was backed up with a blog that gave instructions on how to get started yourself. Over the next 6 weeks we continued to release films and add entries to the blog.
In this time the site got more than 8 million hits, accounted for 20% of the traffic to the HP website and got coverage on MSNBC and in The New York Times.
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